Company Profile

Rose City Software was originally founded by Joseph Burke under the name of NetPro NorthWest in 1996. The focus for the company was originally in the area of Computer and Internet Consulting in Oregon's Portland metropolitan area, where Mr. Burke makes his home. As the company's Web site matured into a popular Internet resource center, it co-developed some very popular software titles as shareware.

In 1998, the company incorporated and merged with another large Windows resources site, Windows-Help.NET, which later became HelpWithWindows.com. Arie Slob, of Swatar, B'kara in the island nation of Malta, longtime friend and associate of Mr. Burke, and owner and Webmaster for Windows-Help.NET, joined the company as Vice President of Information Systems. In operation since 1996, Windows-Help.NET was already well established as a resource for almost infinite Windows 95/98 tips, tricks and troubleshooting. The aggregate websites now include HelpWithWindows.com (now expanded to include Windows XP, Vista and Windows 7), and the WindowsBBS.com help forums. The vast site includes more than 1500 Web pages with a vast array of free information and resources for the Internet community.

In August 1999, the company spun off its growing software division to a new domain, RoseCitySoftware.com. The mission of Rose City Software is deliver the finest in PC Productivity Enhancement Software for both the home user and business. In 2012 the company saw how quickly Mac computing was growing and began to add the best of Mac software. By 2014 85% of all households will have three computers and one of them will be a Mac.

Today Rose City Software continues to actively represent select shareware applications such as TweakMASTER, Registry First Aid, DU Meter, LinkFox, ClipCache, DiskMagik, TradeTrakker, Synchromaster, Magic Notes, and Academic FlashCards. Rose City handles worldwide distribution, marketing and technical support for these fine products. Rose City has added a popular selection of entertaining games and screensavers as well! Rose City Software software serves customers in more than 160 countries worldwide. The company continues to actively develop additional useful applications for the Windows operating system. Rose City Software remains dedicated to the vision of bringing a broader understanding of computers and Internet technology to the world.

---

Management Team

Executive Staff

Joseph Burke j.burkerosecitysoftware.com CEO Joseph is the founder and CEO of Rose City Software. With a 20 year background in the advertising industry, primarily in the area of radio and television, Joseph set his sites on the Internet in the mid 1990's. Turning his keen interest in computers into a passion, Joseph created several Web sites before launching the NetPro NorthWest Web site in 1996 which became Rose City Software in 1999.

He serves as Editor-in-Chief of the website and Executive Director of Marketing for all the software at Rose City Software. A man with far-reaching vision, Mr. Burke sees Rose City Software and its related websites as the vehicle to bring a broader understanding of Internet technology to the masses, and to provide a centralized location for a wide array of important resources to help further this understanding.

Larry McJunkin larryrosecitysoftware.com President Larry McJunkin has been in the software industry since 1993 and brings to Rose City Software a wealth of knowledge and vision regarding both Windows and Mac software applications. From 1995 until 2008 Larry was Vice President, Operations and co-owner of WUGNET Publications, Inc., a company he still co-owns. While with WUGNET, Larry was significantly involved with promoting hundreds of shareware applications worldwide, in many cases helping developers market their applications into worldwide best sellers. In 2006 Larry was inducted into the Shareware Industry Award Foundation's "Shareware Hall of Fame" for his many personal contributions to the shareware industry.

As President of Rose City Software, Larry leads the company into the world of Mac applications, broadening the company's business scope and corporate mission to blend into the current era where many people have both Windows and PC computers. His focus will also be on emerging Windows applications that will help both Windows users and businesses better adapt to the current cloud and mobile computing arenas.

Arie Slob a.slobrosecitysoftware.com Vice President, Information Systems With a varied background as a certified electrician, photographer, paramilitary policeman and computer specialist in his native country of Holland, Arie emigrated to Malta in the early 1990's and, once the Internet became available in Malta, launched a Web site in early 1996 with Windows Tips & Tricks. This expanded quickly into the Windows-Help.NET Web site in 1998, and has evolved into a decade long association with Rose City Software.

As Vice President of Information Systems for Rose City Software, Arie oversees all web operations including site design and management, advertising, and newsletter operations. Arie works tirelessly to build the combined resources of Rose City Software / HelpWithWindows.com into one of the Internet's most extensive information and resource centers.

Paul Mayer paulrosecitysoftware.com Vice President, Software Development Paul came to this position direct from the Microsoft Network Online Shareware Forum where he served as Forum Manager since the early beta days of MSN in 1993. He's been a Shareware author himself since 1981 and is a Past President of the Association of Shareware Professionals. Paul was inducted into the ASP Shareware Hall of Fame in June of 2000 and was awarded the Shareware Industry Award for Lifetime Achievement in 2002.

Paul brings his extensive experience and expertise in the field to his position as Vice President of Software Development and directly oversees the development of new applications to broaden the menu of shareware offerings at Rose City Software.

Paul built his first personal computer during the bicentennial year, 1976. He created and ran the first HBBS Bulletin Board System with freeware downloads and messaging on an H-8 Heathkit computer in the 1970's under the CP/M operating system. Some of Paul's shareware programs include, ZPAY 3 Payroll, PayWindow Payroll, Cache Banish Pro, The Virus Checking Assistant, and more. He also wrote the world's first memory resident envelope addresser GRAB many years ago. Paul was also inducted into the SIC Shareware Hall of Fame back in June of 1997. He develops database driven web sites in his spare time.

David Kirk davidrosecitysoftware.com Account Development Manager David began his 40+ year career with computers in 1964, being a computer programmer for the IBM 1401 (with memory of 4k.) He quickly became involved in teaching and customer service, becoming RCA's Director of Training for upstate New York in 1969. From there, he continued to contribute at the director level, working at several major organizations. Throughout his career, his focus has been on communications with users, project management and systems methodologies, all directed towards "keeping things simple." He has authored eight books on computer programming and written many magazine articles that have appeared in a number of computing periodicals.

David acquired his first PC in 1982, staying up all night that first day, fascinated with Visicalc. David has been on the Internet since 1994 and is an admitted e-mail and newsgroup junkie. David's emphasis on doing things right, improving quality and making software better complements Rose City Software's already quality inventory of software products. David and Linda have been married 47 years, and live with their dog, Shadow, in upstate New York. For relaxation, David enjoys motorcycling, developing websites, working with a group of teenagers, and going camping with Linda.

Alex Melkomukov alexrosecitysoftware.com Administrative and Technical Services Alex graduated form Portland State University in 1992 with a Bachelor's of Science degree in Computer Science. He has worked as a network administrator for a local electrical contractor for 5 and a half years before moving on to work at a local Internet/Wholesale Dial-Up Access Service Provider. Alex has a diverse background in Programming/Computing/Internet Technology which will be helpful in providing new viewpoints regarding current operating procedures and will hopefully result in improved methods and procedure for handling some of the administrative workflow, and will also be able to help out with some of the technical issues that may arise. He currently lives in Portland, Oregon and enjoys music, reading (both technical and non-technical), and movies.

Elizabeth Mahedy elizabethrosecitysoftware.com Chief Financial Officer As Rose City Software's Chief Financial Officer, Elizabeth advises the corporate officers on all business matters as well as managing all corporate financial assets and records. She oversees all purchasing, revenue allocations and contract monitoring, and is responsible for implementing the financial planning and control infrastructure that will accommodate the company's continued rapid growth.

Ms. Mahedy previously held various finance and operational management positions for such companies as Goodwill Industries of the Columbia Willamette (Portland, Oregon), The Glendale Association for the Retarded (Glendale, California), and The Good Samaritan Medical Group (Los Angeles, California). Elizabeth and her three children reside in the Portland, Oregon metropolitan area with Joseph Burke, CEO/President.

Young-Han Kim vp_asiarosecitysoftware.com Vice President of Marketing, Asia Young-Han (YH) Kim heads up software marketing and development in Asia for Rose City Software. YH is also president of his own company, Mentornics, Inc., which specializes in Design Consulting and Technical Marketing for Telecomm and Multimedia. His expertise includes the registration of more than 50 patents in the field of communications.

Mr. Kim's patents include designs for DeskTop PC, Notebook PC, Palmtop, PDA, Electronic Organizer, Multimedia peripherals, Telecommunication System, and Network. With a strong background in technical marketing for many major companies including Mirae Communication, Cardinal Engineering, and Liberty Systems Ltd. Mr. Kim's special knowledge of the Asian marketplace is a strong asset to Rose City Software. Mr.Kim is a member of IEEE and ACM. With his strength in English to Korean translation for technical materials, YH will head up the expansion of Rose City Software into Korea, Japan, Singapore, China and Australia. YH is married with two sons and lives in Seoul, Korea.

Alice Allen alicerosecitysoftware.com Support Technician Alice brings to the Rose City Software tech support staff a strong background in customer service. She was previously a Reservations Agent for a major airline; and is currently Library Accessions director for the Clark Co. (WA) Genealogical Society. Her "Internet life" also includes being a County Coordinator for the USGenWeb Project, an Internet site developed in 1996 to put genealogical records online--for free.

Trained under the watchful eye of her brother, a senior Tech Support technician, Marvin Aultman, Alice looks forward to helping others with their program questions. Alice lives in Vancouver, Washington with her husband and the last two kids (out of 6).

Dick Humfrey Reg1Aidrosecitysoftware.com Registry First Aid Support Technician Dick's first support experience was when he worked for a bank for the first 35 years of his working life. He was told he had to teach other bank managers how to use the PC and was given a week to learn which enlightens you on the senior management and their computer knowledge they had at that time. This was the start of his PC life back in the IBM 80386 days. To get help in his job of training others, he was a frequent visitor to the bank support desk who he pestered silly and during that time the support person introduced him to shareware and the Internet. From there his strong interest in shareware developed into being an assistant in Shareware forums on MSN, ZDNet and CNET. Dick is still an honorary moderator in the PC Utilities area on ZDNET & CNET.

Dick is a caretaker for his wife of 30 years who is severely disabled and the technical support work he does fits in well with the duties of caring for his wife at home. Dick is constantly lauded for his excellence in support for Registry First Aid which can be evidenced by the software's many positive user comments.